ProfitWorks® helps companies realize untapped potential through incentive plan design, training, and coaching services to help your employees think and act like owners.

The Book

Expert EOS Implementer®, Alex Freytag, took time during the pandemic in 2020 to co-author Profit Works to help entrepreneurs simplify the topic of incentive plans.

The book summarizes research and decades of experience to provide entrepreneurs with a simple model to appropriately incentivize, train and reinforce efforts to make their organizations more profitable.

Gino Wickman
Gino WickmanAuthor of Traction and Entrepreneurial Leap
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I loved this book. It's an incredibly simple and practical guide to profit sharing and incentives. It's customizable to your organization with great take-a-ways! A must read for any entrepreneurial organization.
Dan Sullivan
Dan SullivanCo-founder and President of Strategic Coach
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Profit Works helps entrepreneurs design an incentive plan that teaches a No-Entitlement Attitude to your team. I strongly recommend this helpful guide for entrepreneurs who want their employees to think and act like owners!
Larry Hart
Larry HartVistage Chair (Retired)
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Profit Works definitely falls into the "I wish I had this years ago" category of a resource that would have been incredibly valuable to my CEO peer group members. A must read and reference for ANY owner/CEO who wants to drive performance in their company.

Our Mission

We are on a mission to help hundreds of companies create cultures of employees who think and act like owners and drive incremental profit to the business.

Our Services

Has your incentive plan become an entitlement? Our services can help fix this and drive more value for both your company and your employees.

ProfitWorks designs incentive plans unique to your company and provides a template for future years adaptation.

Our online Masterclass video training portal, provides instruction and tools to help employees fill in The Missing Link™ of aligning their daily activities to the Company’s performance.

We provide quarterly coaching sessions with our experts to ensure your company is maximizing the potential of its new incentive plan and profit education programs.

Our Unique Approach

The following principles guide ProfitWorks’ operating approach:


Our incentive plans and training programs are designed to be simple to explain, understand, and administer.


Employees become active participants in finding incremental profit to fund their incentive plan. With this, the payouts from the incentive plan are earned compensation and not an entitlement.


We actively coach Leadership Teams and Program Champions to ensure they are confident to execute the program effectively.

The ProfitLink Solution®

The ProfitLink Solution highlights the interconnectivity and continual process of ensuring the core elements are strong and supported to help your company realize its untapped potential.

The ProfitLink Masterclass

The ProfitLink MasterClass is designed to prepare you to teach your workforce how Profit really Works, what it looks like in your company, and provide you with context for your No-Entitlement Incentive Plan™.

Meet Alex: Founder & CEO

Alex Freytag, Visionary and Expert EOS Implementer, is the Founder of Profit Works and author of the best-selling namesake book.

The product of an entrepreneurial household, Alex has spent much of his business experience focused on his passion for being a Hero to Entrepreneurs. Between selling handmade James Dean t-shirts out of his locker in high school, to becoming an Expert EOS Implementer, he ran or helped run four growing businesses before discovering the Entrepreneurial Operating System ® (EOS). 

Drawn to simplicity and effectiveness, Alex has since devoted himself to helping others master this complete “way of operating” an entrepreneurial organization to help them get what they want from their businesses and build cultures of employees who think and act like owners. 

We help companies realize their untapped potential via incentive plan design, business literacy training programs, and leadership team coaching via the ProfitWorks Masterclass. 

Want to Know More?

Visit our ProfitWorks website for all of our service and resources, including the ProfitLink Solution and ProfitLink Masterclass.