What We Offer

We offer services for entrepreneurs and leaders who are ready to create positive tension, engaged employees, and winning workplaces.

Meet Alex

Alex Freytag is an Expert EOS ImplementerTM and the creator of ProfitWorks, a business coaching and training company focused on helping entrepreneurial leadership teams simplify, clarify, and achieve their vision. With decades of experience helping hundreds of entrepreneurs get everything they want from their businesses, he is recognized as an expert in the field of leadership team alignment, culture development, and employee engagement.


The product of an entrepreneurial household, Alex has spent much of his business experience focused on his passion for being a Hero to Entrepreneurs. As an Expert EOS Implementer, EOS Community Leader, co-founder of the EOS Conference®, and author of Vision WorksProfit Works, and Stretch Not Snap, Alex is devoted to helping entrepreneurs both master the Entrepreneurial Operating System (EOS) as well as develop cultures of employees who think and act like owners.


In his free time, Alex enjoys traveling and sharing adventures with his wife, Christine, and three children, Alec, Sophia, and Ethan.